Krista Goon is an entrepreneur with more than 20 years of experience in copywriting and marketing.
At Redbox Studio which she co-owns with her husband Nic Sim, they focus on creating results for business owners through developing premium websites and teaching marketing using their unique entrepreneurship game and One Mountain One Dragon system.
Krista also co-founded WomenBizSENSE in 2006, a dynamic women entrepreneur organization in Penang. She was its president from 2012 to 2016 and is currently its adviser.
For her work in establishing a vibrant women entrepreneur community in Penang, she was nominated and shortlisted for the Great Women Of Our Time Awards in 2008.
She is a board member of the International Association of Business Communicators (Malaysia chapter) and a director for Penang Women’s Development Corporation.