With the rise of social media, technology advancement, economic growth and more recently the COVID-19 pandemic & fast changing lifestyle, all these has reshaped the views and traits on how the public receive information.

In addition, relationships between brands and consumers, CEOs and employees, and even sales persons and consumers have been reshaped thanks to social media!

And with Insights and Thought Leadership becoming the new commodity, Leaders, Experts and Sales professionals have the opportunity to become the visible experts & ambassadors of their brands through the power of social media!

Welcome to the world of the new era of Thought Leadership, Industry Authority & Brand Building!

In such an unknown and uncertain era, how do we, as professionals, learn how to leverage the benefits of social media and thought leadership to promote ourselves and build a steady pipeline of sales as an expert and thought leader in this industry?!

In this CEO Exchange, we have invited Nina (Founder & CEO of PopCon).

Here’s what she will share:

• Gain an overall understanding of the State of Social and how it has impacted the way we consume and buy
• Understand the importance of Thought Leadership in today’s era
• Appreciate the Rise of Business Influencers & Sales 2.0
• Tips & Hacks on How to position themselves as Industry Authority